Legal
Privacy Policy
Last updated October 16, 2026
Effective date: October 16, 2026
This policy explains how Lawn Care Plus, Inc. collects, uses, and shares your information through this website.
Information you give us
- Contact form: We collect your name, contact details, and message to respond to your request. This information goes to our customer relationship management system, LeadConnector / HighLevel.
- Chat: We collect the messages you type. If you choose to share them, we also collect your name, email address, phone number, address, and details about the work you need. The chat assistant uses Anthropic's AI service to generate replies. We and our marketing agency, AQ Marketing, keep your chat transcript and any details you provide. These details also go to LeadConnector / HighLevel so we can follow up.
Information collected automatically
When you use the website, we collect your IP address, browser and device type, pages visited, and time on the site. Our tools also collect information such as approximate location, ad-related activity, and cookie or browser identifiers. Some tools use cookies, local storage, or session storage in your browser.
We use website tools to deliver pages and content, keep the website working, protect it from attacks and automated bots, measure traffic, and understand how visitors use the site. Advertising tools measure responses to ads and help show our ads to people who visited this site. Visitor identification tools try to identify otherwise anonymous visitors by matching their browsers with identity data held by partner networks.
Who receives your information
Your information is shared with providers that host, deliver, and protect the website; provide chat, AI replies, and contact management; measure website use; supply fonts, files, and embedded widgets; and provide advertising and visitor identification services. Our marketing agency, AQ Marketing, also keeps chat messages and the details you provide in chat. The table below describes the tools, their purposes, and their browser storage.
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_<id> cookie — 2 years (typical; not measured on this site) | Privacy policy Opt out |
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | agency-chatbot:session:<site> local storage — Until you clear your browser storageagency-chatbot:attention-dismissed:<site> session storage — Until you close the browser tabagencyChatbot.muted local storage — Until you clear your browser storage | — |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Meta Pixel Meta Platforms, Inc. | Measures whether our Facebook and Instagram ads lead to visits or requests, and lets Meta show our ads to people who visited this site. | _fbp cookie — 4 months (typical; not measured on this site) | Privacy policy |
| Visitor identification service (provider not publicly identified) Provider of the sitedataprocessing.com, id-visitors.com and processwebsitedata.com services | Tries to identify otherwise anonymous website visitors by matching their browser to identity data held by partner networks. | vv_session_id cookie — not verifiedvv_visitor_id cookie — not verifiedtuid cookie — not verified | — |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookie on its servers (elfsight_viewed_recently) to load and count widget views. | Privacy policy |
| Anthropic API Anthropic, PBC | Generates the chat assistant's replies from the messages you type. | None found by our scan | Privacy policy |
| LeadConnector (HighLevel) CRM HighLevel, Inc. (LeadConnector) | Our customer relationship management (CRM) system. Contact form and chat details are stored here so we can respond. Any HighLevel widget on the site (for example a booking or audit form) also runs on it. | None found by our scan | Privacy policy |
| Image, file and code hosting outside image, storage and code-library services (for example Unsplash, Pexels, Amazon S3, Google Cloud Storage, jsDelivr) | Some images, files and code libraries on the website are loaded from outside services, which receive your IP address and browser details. | None found by our scan | — |
| LiveIntent identity network LiveIntent, Inc. | Identity-resolution network loaded by the visitor identification service; links browsers to identifiers used for advertising. | _li_dcdm_c cookie — not verified_lc2_fpi cookie — not verified_lc2_fpi_js cookie — not verifiedlidid cookie — 2 years (typical; not measured on this site)_li_duid local storage — not verified | Privacy policy |
| Google Ads conversion tracking Google LLC | Measures which Google ads lead to calls, form requests or visits, and lets Google show our ads to people who visited this site. | None found by our scan | Privacy policy |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site) | Privacy policy |
| Website functional cookies this website | Keep the website working: a server session, the page builder's view counters for pop-ups, a page-view counter that counts each visit once, and the choices saved by other site plugins. | pvc_visits[0] cookie — 1 day (typical; not measured on this site) | — |
| Cookie consent banner (part of this website) AQ Marketing (first party; no outside company involved) | Remembers the cookie choices you make on this site. If you allow analytics, your browser may also send this site, at most once a day, a list of the names of the cookies and similar storage it holds for this site — never their contents. The list is not stored with anything that identifies you, and it is used only to keep this Cookie Policy accurate. | aq_consent cookie — 180 daysaq_consent_report local storage — Until you clear your browser storage or withdraw analytics consent | — |
Cross-site tracking and your choices
Other parties may collect personal information about your online activities over time and across different websites when you use this site. Meta Pixel, Google Ads, the visitor identification service, and LiveIntent collect activity across other websites. We share information for targeted advertising.
Analytics and advertising tools stay off until you click "Accept all" on the cookie banner or scroll the page while the banner is showing. Scrolling counts as accepting them. Use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time.
Our website does not respond to browser Do Not Track signals. We honor Global Privacy Control (GPC) signals.
Our cookie banner remembers your cookie choices. If you allow analytics, your browser may also send this site a list of the names of cookies and similar storage it holds for this site, at most once a day. It never sends their contents for this purpose. The list is not stored with anything that identifies you. It is used only to keep our Cookie Policy accurate.
Review or change your information
Call us or write to us at the address below to review, correct, or delete the contact information you gave us.
Children
This website is not directed to children under 13.
Changes to this policy
We post the updated policy on this page with a new effective date.
Contact us
Lawn Care Plus, Inc.26 Winton St, Boston, MA 02131
Phone: (617) 592-9185
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